Mack and Volvo are “Committed to Uptime”. And that’s exactly the campaign we helped them create. Mack and Volvo provide the best technical offerings to their customers to help them keep their trucks on the road. To show off this commitment, they sent Borderline producers to service locations around the country and Canada to hear first-hand how their systems yield more uptime.
We filmed video testimonials from all of their service providers and then placed them on a branded landing page to allow viewers to easily navigate between all videos. As an added incentive, they visitors could sign up to receive a free t-shirt. The sites were targeted at their customers and provided a sizable amount of traffic during their “Uptime Conference”. In all, hundreds of shirts were distributed.