ADS approached Borderline for help promoting their logistical and equipment solutions for the military and public services. Borderline created a series of videos for ADS that included a general overview of the company and a series of vignettes that targeted individual selling points – their contractual vehicles, logistical expertise, premiere equipment lines, and fire and emergency solutions. The videos featured 3d graphic animations, chromakey “green screen” interviews with C-level personnel, and location warehouse footage to show the company’s capabilities to best effect. Additionally, Borderline composited professional still photography of ADS’s premiere GENIII clothing line with graphic backgrounds to create an engaging “video catalog” of their offerings. Script development for all of the videos was done in close concert with ADS’s marketing professionals, and all graphic treatments maintained the same look and feel as the company’s print advertising for consistent branding.
Based on the success of this initial series of videos, ADS has continued to contract with Borderline for large video marketing initiatives, including the launch of their International Sales division, FREE Equipment line, and an impactful Sizzle video used at tradeshows and other conference events.