Borderline and its media partner, Reel Potential, created a “Leadership Lessons” video series for the Veterans Administration’s VA Learning University (VALU) portal. The video series served the dual purpose of communicating lessons learned in leadership by the organization’s top professionals and promoting participation in the VALU training portal. Leveraging Reel Potential’s unique partnership with the Hollywood movie studies, each Leadership Lesson video paired the VA executive’s message with an impactful movie clip. This unique pairing made the message both more impactful and more memorable for the viewership. The VALU portal recorded significant upticks in user participation and sentiment as a result of the series postings.